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B2B data decay and list rental – buyer beware!

Biznology

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Simplistically, there are two sources of lists – internal and external.

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4 Elements that drive B2B direct marketing results

Biznology

Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. By offering ongoing valuable information, you keep the lead interested.