Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Simplistically, there are two sources of lists – internal and external.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Digital B2B Marketing

SEPTEMBER 10, 2013

Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Biznology

FEBRUARY 9, 2016

Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80