Chris Koch

JUNE 11, 2010

Most reasonable salespeople will agree that marketers can only do so much in terms of lead generation. Sure, the totals should go up each year, but the proportion of leads supplied by marketing can’t be expected to rise forever—otherwise, why do we need salespeople? People respect rules more when they’re written in stone.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 100

Chris Koch

FEBRUARY 26, 2010

Tags: Lead Management Social Media Thought Leadership B2B marketing Business Customer Interpersonal relationship ITSMA Lead Generation marketing Request for proposal Sales Sales process.

Social Media 100

Social Media Lead Generation B2B Thought Leadership Generation 100

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

JULY 24, 2009

Posted in Lead Generation, Marketing Analytics, Marketing Automation, Marketing Strategy, Sales and Marketing Collaboration Tagged: Lead Generation, Lead Nurturing, Lead Qualification, Lead Scoring, Marketing Automation, Marketing Processes, Marketing Strategy.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

JULY 31, 2009

Posted in ITSMA Research, Marketing Automation, Marketing Metrics and Analytics, Sales and Marketing Collaboration Tagged: B2B marketing, Epiphany Stage, Lead Generation, Marketing and Sales Collaboration, Marketing Automation, Marketing Processes, Marketing ROI, Marketing Strategy.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

JULY 31, 2009

Tags: ITSMA Research Marketing Automation Marketing Metrics and Analytics Sales and Marketing Collaboration B2B marketing Epiphany Stage Lead Generation Marketing and Sales Collaboration Marketing Processes Marketing ROI Marketing Strategy.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

JULY 24, 2009

Tags: Lead Generation Marketing Automation Marketing Metrics and Analytics Marketing Strategy Sales and Marketing Collaboration Lead Nurturing Lead Qualification Lead Scoring Marketing Processes.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100