Avitage

MARCH 13, 2015

Or, perhaps you’re responsible for lead generation and demand management, but you lack effective education-oriented nurturing content to support your desire to deploy multiple persona, stage and industry relevant nurturing campaigns. Your inventory and budgets are starved for the customer relevant content you require.

Wikipedia 120

Wikipedia Lead Gen Lead Ranking Budget Programs 120

Parse.ly

AUGUST 1, 2019

“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. IMPACT , an agency that specializes in inbound lead generation, content marketing, web design, and video production, may have one of the hardest audiences to market to—fellow marketers. lunch & learn in June. Her solution?

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Convince & Convert

AUGUST 25, 2011

If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. And I’m not just saying that because they’re a client. Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. You’ll see big companies showcasing actual results.

Social Media 128

Social Media Media Blogger Co-Registration 128

Content4Demand

JANUARY 17, 2023

Think of the topic gateway model as a robust Wikipedia page that focuses on a single topic. This hub-and-spoke style content hub we created for SAP Concur includes a form at the end, acting as an effective lead-gen piece. The Topic Gateway Model. Promoting Your Content Hub.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

B2B Marketing Zone Posts

JUNE 9, 2010

Lead Gen Tips: Use Google to Search LinkedIn - Smashmouth Marketing , May 26, 2010 Since I was spouting all about LinkedIn at Chris Brogan’s New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Lead Gen Tips: Use Google to Search LinkedIn , May 26, 2010.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Moz

DECEMBER 5, 2018

A prime example of this is their Local Service Ads (LSA) program which acts as lead gen between Google and service area businesses like plumbing and housekeeping companies. As a small local B&B, Bottger wouldn’t want to compare their backlink profile to that of Wikipedia or The New York Times, for example.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Directive Agency

MAY 9, 2017

Type 3: Lead Gen Content. Content as a lead generation asset is an essential part of your sales funnel for B2B. Most traditionally, lead generation assets are grouped as: White Papers. Wikipedia (Non-VA). Identify 15 high-volume Quora questions that the post answers. Get on Niche or Local Blogs. Resource Pages.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85