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eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

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This is why so much lead wastage is going on. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. Social media is at the top of nearly every B2B marketer’s priority list. What drives social media engagement?

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PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

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Social Media Risk: Hoping the Shiny New Technology Will Transform Us. There are groups that are driving ROI from social media. He comments, “It’s like they’re conforming their process to fit the tool—instead of buying the tools to support their process.

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Good Reads for B2B Sales - Cold Calling Revisited

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Always Be Closing: 3 Tips for Digital Lead Gen Optimization. Roland Nadeau of Integrate B2B advises that B2B sales organizations stay in a closing state of mind with three tips: Buy the right leads, leverage channels and budgets effectively, and optimize offer types to maximize engagement.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

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Outsourcing lead generation. Sales lead management. Social media strategies and ROI. Given the number of areas addressed, I was curious to see about lead management common ground and ran their blog titles through Wordle to create the word cloud you see above. B2B marketing and sales strategies and tactics.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

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I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. A form completion is a lead. Here’s what they had to say: Ardath Albee | Marketing Interactions.

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

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Social Media: Less About Lead Gen and More About Creating Relationships. ” Emphasizing the personal relationship aspect of social media, she adds, “The reality is there is a certain percentage of people who will never buy. I’m not sure that that’s the best use of it.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

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Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent. Social media has to be considered, too, in the context of the buyer’s journey.

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