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6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

Unbounce

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective?

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Statistics show exit messages have higher conversion rates than other kinds of popups. It’s known as the Zeigarnik Effect, a term coined by the 20th-century Russian psychologist, Bluma Zeigarnik. Here’s a pop up page from CoSchedule: 7. Add Urgency. Do Exit Popups Work? Yes, exit popups work. Make Them Laugh.

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30 Best Growth Hacking Tools to Unlock Exponential Success

Optinmonster

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

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How to Write a Sales Page That Actually Converts

Optinmonster

Are you struggling to get enough conversions on your sales pages? Or, like a lot of new marketers, are you scratching your head right now wondering, “Wait… what is a sales page?” ” A sales page is your best opportunity to explain your products and services to visitors and make them want to buy.

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Why Local Businesses Will Need Websites More than Ever in 2019

Moz

64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report.but please don’t come away with the wrong storyline from this statistic. Statistical proofs of why local businesses need websites now more than ever.

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Getting Everyone on Board: 13 Tips for Gaining Buy-In for Experimentation

Convert

and the myriad conferences and blogs in our space, it’s not uncommon to incorporate experimentation into product and marketing teams anymore. I tell content marketers the same thing: you’ve got to prove your case and build a vision together. Take all of your input metrics (like traffic to a given landing page, traffic per channel, etc.)

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