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The 7 B2B website essentials: What customers want

Martech

A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to keep current. We get everything we need from social media.” Hmmm, am I an out-of-touch boomer? Get MarTech!

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. There is better user experience, one console, and better leverage and the ability to create, extend and track a dialogue across multiple channels.