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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

He points it out to the other, who says, “It must be counterfeit. The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products.

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us. Post this on Diigo.

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Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. Let’s start with the marketing automation product, Infor Epiphany Marketing.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. So we’re trying to find our influencers, maybe gatekeepers while we’re out there. We’re now working, we’re finding out who else is in our industry. We’re getting awareness of our brand out. Chris Kipgen, Lead Liaison. Transcription.

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Genoo Aims to Shake Up Marketing Automation Space

WebMarketCentral

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.