The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. Since I’ve seen their reports and webinars in the past, the presentation about calls to action and landing pages was more of a refresher. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 5, 2009

Why keep creative briefs a tool for only your marketing department to use? Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. Make working with copywriters work for you by using a creative brief. Great idea!

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100