Remove landing-page websites

Paul Gillin

article thumbnail

Five Facebook Tips for Small Businesses

Paul Gillin

While it’s pretty easy to create a Facebook page, the task of convincing visitors to create persistent relationships through the “Like” button and to engage in conversation requires different skills. Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again.

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

But choosing the tool isn’t nearly as important as knowing how to put it to work. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. You can find a complete directory at Saas-showplace.com. Sidebar – Valuing Twitter Followers.

ROI 50