Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. The automation tools allow you to segment, target and nurture leads on an ongoing basis with little effort. Easy as 1.2.3.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

The Point

JANUARY 6, 2014

The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. Fortunately, there’s a part of your paid search program over which you have much more control: landing pages. Improve segmentation to increase relevancy and email performance. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. SMS campaigns reach customers quickly with personalized, targeted messages.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117