ANNUITAS

SEPTEMBER 7, 2010

  I’m not just talking about getting someone trained on the functionality of the solution.  Before selecting a marketing technology solution, do an assessment of your people to ensure they have the following characteristics : Knowledgeable About Direct Marketing. A Process-Based Approach to Lead Management.   Why? 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Marketo also provides landing pages and progressive forms and users can develop and qualify potential buyers with personalized nurturing campaigns and scoring capabilities.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Fortunately, there’s a part of your paid search program over which you have much more control: landing pages. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Terminus

OCTOBER 30, 2017

Kristi Bjornaas , Marketing Manager at Reachforce. Before we look at the tools and tactics account-based marketers are using to drive results, let’s make sure we’re all on the same page about ABM. You can’t just throw out videos and hope they’ll land. Deborah Holstein , CMO at EverString.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. SMS campaigns reach customers quickly with personalized, targeted messages.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117