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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. How to uncover top-of-funnel keyword opportunities.

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Five Awesome SEO Tricks to Deliver Fast Results (and Wow Your Clients)

Sharpspring

All you need to do: Create a video targeting a relevant keyword. Upload your video to Youtube , and add as much text as you can to give Google more data to crawl. It is a good idea to optimize your existing videos on Youtube to get them ranked as well. Have your brand added to Wikipedia.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. Take that content and refurbish it for other platforms (Slideshare, YouTube, Instagram, Quora, etc.)

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches. Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs?

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

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Viral Marketing: How to Create Viral Content that Drives Links and Enhances SEO

seo.co

Viral content is a Holy Grail in the world of content marketing. The Goal of Viral Marketing. Generally, when content is syndicated and appreciated en masse, it earns tons of inbound links , which in turn pass authority to your site and make it easier for you to rank for your target keywords. Image Source: Wikipedia ).