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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results. . • Facebook / LinkedIn / Google Plus metrics (i.e. Collecting this information is Phase I.

PageRank 100
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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. We’re all familiar with this concept because of browser toolbars that assign web pages a PR value, generally ranging from 0 to 10+ (for sites like Wikipedia). Linking Out. How To Get Ranked Higher?

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SEO: Are Nofollow Links Still Valuable?

Hubspot

Is it still valuable to get them when you can, such as from social media sites or Wikipedia? Under what circumstances do you pursue links from Wikipedia? In particular, I've seen Wikipedia drive significant amounts of traffic even for niche terms without huge search volume. had a link from Wikipedia.

SEO 28
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How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. In those days, to get the most out of your link, you’d embed at least one keyword into your anchor text. Cite yourself on Wikipedia. Image Source: Wikipedia ). Focus your inbound links on key pages.

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Google and the Parable of the Turkey

WebMarketCentral

If they are running an AdWords campaign, Google knows which keywords the company thinks are important and how highly the company values each term (through its bids) as well as which keywords are really effective. It will be interesting to see what happens to the Google position of Wikipedia pages once Knol is launched , no?

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SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

Image: Wikipedia ). Typically, if you’re engaged in SEO, you’re trying to get links , using keywords in your content , and improving the technical aspects of your website to make it more search engine and user-friendly. Keywords help Google find your content and help your content rank better.