Customer Experience Matrix
JULY 20, 2009
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. I’ve already mentioned IP-based visitor identification and JigSaw integration. Registration is no longer required.)
Lead Liaison
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Customer Experience Matrix
AUGUST 13, 2013
Resellers define their target prospects when they set up the system and then purchase suitable lists from suppliers including NetProspex , Jigsaw , and Harte-Hanks. The system can also integrate with event management software and Google AdWords.
Customer Experience Matrix
MAY 19, 2010
DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. Clever folks.
Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)
Customer Experience Matrix
MAY 27, 2009
If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter). These are already assembled by various vendors, so all that’s needed is a relatively simple integration.
Adobe Experience Cloud Blog
SEPTEMBER 19, 2010
In order to do lead nurturing and scoring you don’t just need content, you need content that indicates if someone is ready to talk to a sales rep. Just because you are reading this blog post does not mean you are ready to buy marketing automation software. An example of this is this blog post!
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