Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations
ANNUITAS
APRIL 19, 2022
B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Elasticity: The percentage of leads that achieve a certain stage after interacting with a specific engagement channel or content offer. The lines have become blurrier than you might have originally imagined.
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