Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. The number of interactions during a purchase is now up to 27—including sales interactions. The post Why You Need to Revisit B2B Buyer Personas and ICPs appeared first on Marketing Interactions. Buying committees are getting bigger.
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