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Want to Deliver an Outstanding Customer Experience? Read On

Cintell

There is a need to focus more on the customers and the experience they have during every interaction made with a company. Such customers speak highly about their interaction with a brand and want to return. It is no doubt that word of mouth is one of the best marketing tools that any company can ever use for customer acquisition.

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Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

It’s not enough to throw a new tool at a problem and expect it to be solved. A fool with a tool is still a fool. A fool with many tools is an even bigger fool. Try Cintell persona management tool. ). and while I encourage the intention of this, it has the potential to be completely dangerous.

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Should your B2B Marketing Plan Include Company Personas?

Cintell

However, the company persona is a similarly powerful tool to tailor our messaging, and in order to develop it, we need more powerful data – detailed firmographic data. The sales process has evolved into a truly collaborative interaction where both seller and buyer come to the table equipped with information.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Marketing operations professionals play a large role in ensuring effective inbound and outbound interactions by matching persona-based attributes with individual contacts. The role of portfolio marketing should own persona creation, defining the target segment, buyer need, and building out context to share insights with other teams.

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A Guide to Optimizing Customer Communications

Cintell

That’s why the key to optimizing your customer insights is through leading BI tools, such as customer intelligence platforms. The former entirely lacks human interaction on the business’ side, while the latter involves your team interacting with customers on an individual basis.

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Examine these things: Social media followers – much of this information can be found by using each social platform’s analytics tool. Insights from employees – ask the customer service and sales teams what kinds of customers they interact with and what their common problems are.