Industrial Marketing Today

OCTOBER 1, 2011

Marketing can assign scores to incoming leads based on demographics and site interactions. It needs to complement other marketing efforts such as telemarketing and outbound marketing programs. However, it is sales that actually hears how customers describe their products and services.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Industrial Marketing Today

AUGUST 26, 2011

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

DECEMBER 12, 2010

Your needs may very well be satisfied by a simpler manual system made up of a Visitor Identification program (Caller ID for the Internet) and outbound telemarketing to fully qualify your prospects. Human intervention and interactions are the oils that grease the wheels of B2B lead generation.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

OCTOBER 21, 2010

Ardath Albee, CEO of Marketing Interactions , wrote a very interesting post about the unified definition of a high quality lead. Tracking behavior and site interactions leads to serving up relevant content that engages visitors at each stage of the buying cycle. Some marketers also refer to it as content marketing.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60