PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps
ViewPoint
SEPTEMBER 6, 2012
Social Media: Know Where Your Customers Are & Use LinkedIn. Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. That can be through any number of channels. Are they making me think?
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