Remove interactive

LeadSloth

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

I define it much broader: Social Media facilitates any online social interaction, where monologues have been transformed into social dialogs. Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? Many of today’s customers interact with Social Media. Social Media. Conclusion.

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Measuring Marketing ROI: Campaign Attribution and Campaign Influence

LeadSloth

GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group. In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce.

ROI 100
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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)