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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Why Customer Experience Management is Important.

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Trends Showing that the Field of Inbound Lead Generation has Evolved over the Past Decade. Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

Above & beyond sales, the analysis of the data trends also allows organizations to fuel client retention & after-sales services. In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. Read more on How CCPA will Impact your Business & Privacy Operations.

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AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. The trends clearly implicit that investing in videos, virtual reality, augmented reality & interactive content will pick up from the year 2020 onwards.

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How B2B Marketers can stay close to their Customers

Valasys

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Influencer marketing also triggers positive Word of Mouth Marketing (WOMM), which further bolsters the Return on Investment (ROI) for the marketers. Both the online & offline WOMM has a substantial impact in driving B2B businesses & the vision of the brands at large.