operations 
Engagio
JULY 10, 2017
These four elements operate together in harmony to bring a balance to nature. There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. Intent data. One of the key elements of a Marketing Qualified Account is understanding intent.
Adobe Experience Cloud Blog
JUNE 13, 2017
Although this might seem like an obvious way of operating, it hasn’t always been as easy as 1-2-3 for businesses to follow this process. For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce.
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Business Brainz
JULY 11, 2021
According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Select your target accounts from the ICP with the help of FIT, Intent data and Engagement data. Because of this, the need to align sales and marketing is even more.
Customer Experience Matrix
AUGUST 18, 2016
This Guide also distinguishes between “enhancement” of account and contact records already in a client’s systems and sale of “net new” records that a client does not already possess.
Terminus
OCTOBER 30, 2017
Kristi Bjornaas , Marketing Manager at Reachforce. Here at Terminus, we select and prioritize our target accounts using a formula we call Fit + Intent + Engagement. We actually activate our sales team off of accounts that show engagement as well as intent.” Deborah Holstein , CMO at EverString.
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