Scaling every stage of your ABM Program with Insight
Business Brainz
JULY 11, 2021
Using insight, sales and marketing teams can develop persona-based journey maps. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Select your target accounts from the ICP with the help of FIT, Intent data and Engagement data.
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