The 4 Types of Data You Need to Identify Accounts for Your ABM Program
Engagio
JULY 10, 2017
There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. The kind of data inputs will vary for your organization depending on many factors, but the process will likely include these a mix of these. Intent data. Content downloads.
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