Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. If buyer engagement isn’t telling you enough to understand their intent and where they are in the process, perhaps it’s time to re-evaluate how leads becomes a marketing qualified leads. How does your lead score show the same trend in growth as the contact’s intent score?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JANUARY 15, 2023

We need to be smarter and focused on continuous synching with our markets and evolving our digital strategies and approach to informing our buyers and customers with the true intent of helping them at the core of everything we do. Then factor that into your marketing strategy and in how you create buyer-driven experiences moving forward.

Marketing Management 80

Marketing Management B2B Vendors Buy 80

Marketing Interactions

OCTOBER 15, 2021

Edelman/LinkedIn ). Given the above, combined with intent data, analytics, lead/account scoring and feedback loops from sales and customer success, they’re best suited to make strategic adjustments to messaging and content to engage customers and in-market and potential in-market buyers with a continuous storyline.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

OCTOBER 8, 2020

Be intent on solving the problem by buying a solution. He posted about his view on LinkedIn and stirred up quite a conversation.). There’s nothing inherently wrong in this with the exception that the identification of “buyer” comes with a lot of baggage. Be interested in your solution as an option to solve the problem.

Buy 77

Buy B2B Peer-to-peer Work Management 77