Remove Intent Data Remove Relevance Remove Segmentation Remove SIC
article thumbnail

CMO Perspective: Using B2B Data & Data Types for Audience Segmentation

SalesIntel

Market segmentation helps you find and accurately target your customers. Audience segmentation is to B2B businesses what dessert is like to your favorite meal. But you need a secret ingredient: data. What types of data should I use? Segmentation is usually done at the account level. The question is, which ones?

article thumbnail

Marketers – Stop Limiting Your Pipeline, Switch to Unlimited B2B Data Credits

SalesIntel

We have already seen how limited credits and data access can stop you from casting a wider net to drive potential customers to your pipeline. And, forget about experimenting with new audience segments. Fully enrich all inbound prospects to have their full account and contact data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leverage Ideal Customer Profile Within SalesIntel’s Advanced Search

SalesIntel

Firmographic information includes both company-wide and specific user-level data. B2B segmentation with firmographics allows you to construct a picture of who your clients are so that you can target certain markets with relevant content. Firmographic data includes information such as: Annual Revenue Industry Type .

article thumbnail

Leverage Ideal Customer Profile Within SalesIntel’s Advanced Search

SalesIntel

Firmographic information includes both company-wide and specific user-level data. B2B segmentation with firmographics allows you to construct a picture of who your clients are so that you can target certain markets with relevant content. Firmographic data includes information such as: Annual Revenue Industry Type .

article thumbnail

A B2B marketing guide (and how to be successful)

Choozle

By activating this CRM data, marketers can target potential customers and their stakeholders and accounts to push them through the buying process. Marketers can use an email list to create segments, then reach those segments with digital advertising ads. Bombora’s dataset includes 2.8 million companies, 32.1