Martech
OCTOBER 1, 2021
Marketing ops professionals don’t have the negotiating skills of procurement professionals; they have less ability to assess the overall health of the vendor they’re buying from; and they don’t necessarily have the view across procurements by all departments within an organization. The reasons? But we don’t have to adjudicate that right now.
Customer Experience Matrix
OCTOBER 24, 2014
SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year. It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. Is SalesPredict right for you?
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LeanData
DECEMBER 1, 2015
It’s why Joanne Chen spends much of her time meeting with CMOs. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. That helps explain why Scott Brinker’s well-known Marketing Technology Landscape Supergraphic already contained 1,876 vendors this year.
Customer Experience Matrix
AUGUST 18, 2016
Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.
LeanData
DECEMBER 1, 2015
It’s why Joanne Chen spends much of her time meeting with CMOs. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. That helps explain why Scott Brinker’s well-known Marketing Technology Landscape Supergraphic already contained 1,876 vendors this year.
LeanData
DECEMBER 1, 2015
It’s why Joanne Chen spends much of her time meeting with CMOs. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. That helps explain why Scott Brinker’s well-known Marketing Technology Landscape Supergraphic already contained 1,876 vendors this year.
LeanData
DECEMBER 1, 2015
It’s why Joanne Chen spends much of her time meeting with CMOs. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. That helps explain why Scott Brinker’s well-known Marketing Technology Landscape Supergraphic already contained 1,876 vendors this year.
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