markempa

JULY 26, 2016

This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Marketers often believe they solve the issue of clients being further in their purchase process by driving more early-stage leads to sales. ” What are trigger events and why do they matter?

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Leads 84

ClickZ

JUNE 20, 2019

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. But what email marketing platform should you use? Mobile or desktop?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Email Marketing Marketing Management 101

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” We’re talking numbers, baby – and frankly, I think marketing content could use more of them.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40