InsideView Lead Nurturing Product Wiki 
Buzz Marketing for Technology
SEPTEMBER 23, 2008
No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive†(one could say mashup here). One of their customers is Serena Software.
B2B Marketing Zone Posts
OCTOBER 5, 2010
This is an admirable goal, as prospects are looking for experts, not just products or solutions. In the past high tech buyers relied on sales reps to provide them with updates on industry trends and product information. InsideView (8). However, becoming a thought leader takes a bit more effort than you may think. by Aaron Kim.
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