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Martech stack utilization is a misguided metric (when it’s disconnected from value)

chiefmartech

Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.)

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . Ann Handley. User experience.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Bucket number one would be your company might be using email marketing. of email marketing. Definitely sales can benefit from using marketing automation. Transcription.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

It is extremely challenging to try to improve organic traffic without an SEO tool, just as it is difficult to boost conversions without an analytics tool, or build an email workflow without an email automation solution. You’re able to see, firsthand, which solution your customers prefer and quickly incorporate it across your site.

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The Seven Needs of a Content-Centric Marketing Organization

Content Standard

A further 38 and 36 percent, respectively, say they have one but it’s not written down—which is the content marketer’s equivalent of the dog ate my homework. It’s a need so obvious you’d think it didn’t need articulating (though clearly it needs articulating; see the stats above). Dear Insert First Name.

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The 26 Best WordPress Plugins

Webbiquity

A multifunction plugin that provides social sharing, traffic stats, security, downtime monitoring, image optimization for speed, and plugin management. Adding hashtags to post titles in WordPress isn’t a good way to go but Social Warfare provides the perfect solution.” — Blogging Wizard (Content). 5) Jetpack. 12) Redirection.

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What Is Enterprise SEO? (Definition, Examples & Tools!)

Single Grain

They are searching for the best solution for their problems through generic, non-branded queries. That’s where automation comes into the picture. Marketing automation drives a 14.5% increase in sales productivity – and companies using automation enjoyed an average 12.2% New keyword insertion. Readability.