Digital B2B Marketing

JULY 14, 2011

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

DECEMBER 4, 2012

Here are three examples of how marketers will be able to use this information to improve their social media marketing programs. Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 Share your view in the comments below or with me on Twitter (@wittlake). via Wikimedia Commons.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

JANUARY 19, 2012

To maximize the traffic benefits, you need the Google+ account that shared the information to be an account your audience trusts. Of course Ford Motor Company has shared information about the new Ford vehicles and Ford.com. According to Wikipedia, Ford has 164,000 employees. How much further can employees reach?

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

SEPTEMBER 6, 2012

Google and Wikipedia have put information on nearly any subject just a keystroke or click away. More information: see my review of marketing content showing marketers are missing this opportunity] 3. Supermarkets offer one-stop shopping for all your needs. Do you offer everything your prospect is looking for?

Work Management 100

Work Management Content Marketing Wikipedia Marketing Management 100

Digital B2B Marketing

DECEMBER 10, 2013

You need to meet an information or entertainment desire of your audience and you have to become recognized for it. Quoting from Wikipedia “he was not widely recognised as a great composer until a revival of interest and performances of his music in the first half of the 19th century.” Because they stop!” Consider J.

Budget Programs 100

Budget Programs Content Marketing Paid Search Agency Wikipedia 100