LeadSloth

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Social Media & Marketing Automation

LeadSloth

I started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social. It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. How useful is this? Social Media ROI.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter.

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Inbound Marketing Automation

LeadSloth

collecting as much information as possible (web & data analytics). These are the most important ones: Keyword research : which keywords do you want to optimize your website for? Keyword Research tools provide keyword suggestions, and help you select keywords based on volume, relevance and difficulty. Conclusion.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Megan Heuer , Research Director, SiriusDecisions.