The Effective Marketer

MAY 20, 2011

We, marketers, are concerned with the buyer ( we want to influence the purchase ) while other departments like Development and Product Management will want to focus on the person actually using the product (a User Persona). I couldn’t agree more. Who’s Involved in Creating Personas.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

JUNE 1, 2012

But let’s say you got approval and have purchased the marketing automation software of your dreams. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. Getting Started with Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. When people download his eBook and like it, they are more likely to purchase his new book. Effective marketing is about generating sales.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

MAY 29, 2009

Granted, Amazon.com doesn’t care if hordes of Kindle users cancel their WSJ subscription as long as they keep purchasing books through the site, but if you are not so lucky as to be the size of Amazon.com, just remember these simple yet powerful lessons. additional features, more convenience, better value, etc.) Anyhow keep up the good work!

Planning 100

Planning Work Management Effectiveness Marketing Management 100