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B2B Memes

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. In preparing the profile, I recently conducted the following email interview with him. For me, a journalist, this came as a jolt.

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