Act-On
DECEMBER 9, 2023
People entered our programs based on their ideal customer profiles (ICPs), and while this was good, it wasn’t as personalized as it could be. In other words, if a person is trying to find information about email marketing, how can you simplify that journey so they don’t have to find material on their own?
Act-On
NOVEMBER 15, 2023
Create persona profiles. And a by-product of that alignment is information sharing. Research can include customer surveys, sales team interviews, reviewing internal data, and more. And remember: what you think a customer wants and what they really want are often very different. Iterate and refine.
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Act-On
SEPTEMBER 25, 2023
How to align sales and marketing on ideal customer profiles and buyer personas If you don’t already have a well-documented ideal customer profile (ICP) and easily accessible buyer personas, then your sales and marketing teams could be on radically different pages about who you’re all actually trying to reach.
Act-On
FEBRUARY 26, 2024
Advertisers “target” their ads based on who they want to reach and who they consider part of their audience or ideal customer profile. The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents.
Act-On
OCTOBER 2, 2023
SMS Marketing Automation Depending on how you use SMS marketing for your financial service marketing, you can use automation to schedule text messages within your ongoing campaigns, track performance, and include engagement data in customer profiles.
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