PayPal’s new ad business could be good news for financial marketing
illumin
MAY 31, 2024
The company intends to capitalize on the information it gathers from monitoring user transactions and spending habits to create a robust advertising platform. The company, by default, will include data from all PayPal and Venmo users, but customers can opt-out if they prefer. And it’s not just PayPal. billion worldwide in 2024.
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