Industrial Marketing Today

AUGUST 26, 2011

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. That is not always the case in the industrial sector.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

OCTOBER 1, 2011

I can’t help but think that the person at the other end is silently telling me, “Show Me the Money!” That in my opinion is job #1 for inbound marketing. They must help marketing create content that the target audience will find relevant in educating, informing and moving them to take action. just like in the movie Jerry Maguire.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. I service industrial companies, as you do.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Rohit may be the first person to have coined the term “content curator.” In my opinion, the best way forward is to create some original content and mix in a healthy dose of content curation using the best of human skills and automation techniques.

Curation 60

Curation RSS Web 2.0 Content Marketing 60