KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Now we’ll dig into how to surface the numbers you need to accurately prove ROAS by connecting ad data to down-funnel metrics.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Only B2B

JULY 21, 2023

It involves partnering with content syndication platforms or networks to distribute valuable and informative content to a broader audience beyond a company’s owned channels. This information emphasizes the significance of content optimization to increase click-through rates and draw in the intended audience.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: This information also identifies top performing channels and where budgets are best utilized. Your analytics provide some good information on content engagement to review how well individual content is doing in your funnel. 4: Cost-Per-Lead (CPL). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

APRIL 1, 2014

The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.”.

Advertising Channels 48

Advertising Channels Multi-Channel Paid Search Agency Advertising Agencies 48

Adobe Experience Cloud Blog

MAY 3, 2016

Only then can you understand the return on ad spend (ROAS) from your campaigns. For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. Identify Your Audience.

Paid Social Agency 48

Paid Social Agency Campaigns Marketing Automation Services ROAS 48

Single Grain

FEBRUARY 21, 2022

What’s more, Google provides an unparalleled quality of data, which allows you to make informed decisions quickly. Besides our Google Ads certifications, our experts hold certifications in Marketo, HubSpot, and other tools. Dive Deeper: E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

LeadsRX

JUNE 9, 2021

There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS). Marketo – Solution: Marketo Engage.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96