KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Now we’ll dig into how to surface the numbers you need to accurately prove ROAS by connecting ad data to down-funnel metrics.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Only B2B

JULY 21, 2023

Return on Ad Spend (ROAS): Evaluating the revenue generated from syndicated content in relation to the advertising spend. According to a survey by AdRoll , companies that achieve a ROAS of 6:1 or higher consider their campaigns successful.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: ROAS (booked revenue/media fees). These folks usually download a whitepaper, fill out a form or sign up for a newsletter. MQLs require more education and follow-up to be converted to an SQL. . 3: Sales Qualified Leads (SQLs). . 4: Cost-Per-Lead (CPL). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

APRIL 1, 2014

The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. Even though I’ve quoted several mega-brands, platforms like Marketo make these approaches accessible to companies of all sizes. Consumers are way ahead of where advertisers and publishers are.”.

Advertising Channels 48

Advertising Channels Multi-Channel Paid Search Agency Advertising Agencies 48

Adobe Experience Cloud Blog

MAY 3, 2016

Only then can you understand the return on ad spend (ROAS) from your campaigns. As marketers are increasingly spending more on social platforms, it’s more important than ever to have the right strategy in place, track all of your paid social campaigns , and gain insights into what’s working and what’s not.

Paid Social Agency 48

Paid Social Agency Campaigns Marketing Automation Services ROAS 48

Single Grain

FEBRUARY 21, 2022

Besides our Google Ads certifications, our experts hold certifications in Marketo, HubSpot, and other tools. Dive Deeper: E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Related Content: The Complete White Hat SEO Guide: Google-Validated SEO that Works like Magic! KlientBoost.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Buffer

SEPTEMBER 3, 2019

There are related terms here too like ROAS, which stands for Return on Ad Spend. It was acquired by Marketo last year, so it has a ton of resources behind it. The difference between ROI and attribution. ROI stands for return on investment. It is a dollars-and-cents measure of how much you earn based on how much you spend.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72