Tomorrow People

MARCH 5, 2012

Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. Often, this entails some form of information or product trial intended to help solve the visitor's problem. Both opportunities can evaporate in the blink of an eye without the proper systems in place.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Customer Experience Matrix

NOVEMBER 5, 2009

by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) But the other presenters disagreed, largely arguing that the separate groups have distinct needs. See Who’s Afraid of the Big, Bad Wolf? Is Salesforce.com a threat to vendors of marketing automation solutions?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

FEBRUARY 4, 2009

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Hubspot

OCTOBER 10, 2012

A workflow is series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can send emails, update contact information, add or remove contacts from lists, and trigger email notifications. You’re mass updating contact information manually.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

Hubspot

JANUARY 7, 2013

But once a visitor lands on your site, none of that optimization will matter if your page is difficult to navigate or doesn’t contain useful, up-to-date information that’s easy to find. You’re only strengthening the relationship with your leads and customers when that email has information that John actually wants to read.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

MARCH 2, 2009

One final caveat on the scores: they're based on my best information about the vendors, but it's possible something has changed or I missed something in my research. Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

SnapApp

JUNE 5, 2018

WHERE does your ideal customer consumer information online? As a result, the information needs of your buyers has grown exponentially. Buyers now have access to a mountain of information to help identify the best solutions for their problems. WHAT messaging will help them move through each stage of the funnel ? MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Kevin Joyce , CMO, Market2Lead.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

DECEMBER 30, 2015

With the right amount of time and information they will warm up to your brand, assuming they’re the right persona for your product or service, of course. A subscriber workflow is when recent subscribers to your blog/newsletter recieve an emails which provides additional information about your brand or shares recent updates with them.

Top of Funnel 28

Top of Funnel Paid Search Agency Companies Market2Lead 28

Hubspot

DECEMBER 18, 2012

After all, if you’re going to effectively close customers and generate more business for your company, you’re going to need to make sure your marketing team is not only providing your sales team with quality leads, but that you’re also providing them with the information they need to have the best shot at converting those leads into customers.

Top of Funnel 28

Top of Funnel Work Management Marketing Management Planning 28

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. 11 Killer Social Media Presentations Worth Watching - Hubspot , April 27, 2010 Presentations are a great way to consume information and learn about new topics. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40