Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. Is it the information that it provides? The selection of keywords is subjective & doesn’t reflect on the intent of the niche-specific personas.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MARCH 6, 2020

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. The maximum fine imposed for the violation of CCPA can be $7,500 which applies to the intentional violations of the law. Read more on How CCPA will Impact your Business & Privacy Operations.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

MARCH 9, 2020

Working with the sales team, helps marketers to understand the pain-points of the customers, their challenges & other information required for scaling up personalization to streamline the B2B sales cycle. A predictive content strategy in-turn is based on the first & third-party intent-data. &

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

OCTOBER 31, 2019

According to a study by Gartner, only 20% of the information on B2B websites displays characteristics of buyer enablement – which means that marketers have a big opportunity for building B2B marketing campaigns. Phrasing relevant keywords & posting relevant information to intrigue the customers does the trick.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40