SalesIntel

FEBRUARY 8, 2023

It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. Research shows about 10% of buyers are actively buying or want to buy at any time.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Martech

OCTOBER 4, 2022

Event marketing, a mainstay of the B2B world, was profoundly impacted by this shift as brands sought alternatives to sponsoring and exhibiting at trade shows organized by professional content creators or to their own events for customers and prospects. These data are a byproduct of attendee participation in digital events.

Enterprise Management 124

Enterprise Management Marketing Management Budget Programs SIC 124

Choozle

JANUARY 20, 2020

At this stage, marketers are delivering critical information to help buyers make the best possible decision through comparisons and value-based statements. By targeting locations using IP address targetings–such as industry conferences, an office location, or trade shows–B2B marketers can leverage data to reach potential customers.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53