SalesIntel

FEBRUARY 8, 2023

It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. Research shows about 10% of buyers are actively buying or want to buy at any time.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Learn from the Pros

MARCH 21, 2024

Data Partnerships – Collaborate with trusted partners, industry associations, or publishers to share data in a privacy-compliant manner. Examples include Company database info providers like ZoomInfo or D&B , publishers, and trade-shows vendors. Examples include Google Ads Data Hub , Snowflake , and LiveRamp.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Martech

OCTOBER 4, 2022

Event marketing, a mainstay of the B2B world, was profoundly impacted by this shift as brands sought alternatives to sponsoring and exhibiting at trade shows organized by professional content creators or to their own events for customers and prospects. These data are a byproduct of attendee participation in digital events.

Enterprise Management 111

Enterprise Management Marketing Management Budget Programs SIC 111

Choozle

JANUARY 20, 2020

By targeting locations using IP address targetings–such as industry conferences, an office location, or trade shows–B2B marketers can leverage data to reach potential customers. Customer data is the single most valuable asset to a B2B marketer. CRM onboarding & targeting.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53