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4 Marketing Technologies Every Company Needs to Embrace

Valasys

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Tools like ConvertKit offer a streamlined email builder.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. Here’s a rundown of five relevant categories of MarTech and some of the key tools to consider: Advertising & Promotion.

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Popular Tech in Travel and Tourism

TrustRadius Marketing

In short, promoting tourism helps many businesses and industries thrive across the nation. User-generated content (UGC) in its most basic form consist of social media feeds displayed on your website. Lastly, this platform should integrate with your CMS, so you can easily pull assets into widgets on your website.

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). Here’s an overview of some of the main categories of technologies your MarTech stack should have: Advertising and promotion. Social media and blog post scheduling tools are examples of this.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Marketo. . #3: The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Common tool used: Marketo. . #4: This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . 4: Cost-Per-Lead (CPL). .

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Top 20 Landing Page Design Examples for 2020

Martech Advisor

Any landing page will primarily consist of a headline, sub-headline, body copy, form, rich media, and other pertinent landing page elements. The copy is perhaps the most crucial aspect of a landing page, followed by rich media such as videos or other creatives. Learn More: 10 Best Content Management Systems (CMS) Software in 2020.