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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this guide, we’ll explore four of the best marketing technologies that every company needs to integrate into their system to thrive in the digital landscape. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

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How to protect and leverage your single source of truth

Martech

Do you have any of these tools that are (or should be) utilizing assets from your DAM? The DAM is your single source of truth, your central location for all your final approved assets ready to help you promote your brand messaging to the world.

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The Value Add of Channel Marketing for CMOs

SmartBug Media

Channel partners also produce marketing campaigns of their own. Being able to utilize a channel partner’s marketing department allows you to create a larger volume of marketing collateral without negatively impacting your own internal marketing budget. Is Channel Marketing Worth the Effort?

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Examples of first-party tracking pixels include: Conversion Pixels: Conversion pixels track ad sales and conversions from marketing campaigns. If you want to know the conversion rate or ROI from a sales, marketing, or social media promotion, use a conversion pixel.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Examples of First-Party Tracking Pixels includes: Conversion Pixels: Conversion pixels track ad sales and conversions from marketing campaigns. If you want to know the conversion rate or ROI from a sales, marketing or social media promotion, use a conversion pixel.

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Three ways to organize your martech stack

Martech

For example, your marketing automation platform would likely be used across multiple stages, including “Awareness,” “Consideration” and “Onboard.” Marketing organizations struggle to take full advantage of their martech stack’s potential.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

New platforms such as Klaviyo focus on marketing automations and multichannel messaging such as SMS. If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Tools like ConvertKit offer a streamlined email builder.