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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. What should be doing more of, less of, or differently? Web Analytics Tools.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

Not all of your posts will result in conversions depending on the goal of your post, but depending on your strategy, optimizing your posts with contact us forms and other lead-generation tactics can go a long way to getting you more site traffic and email contacts. Content Management Software (CMS) Let’s start with your CMS.

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Ready, Set, Launch: 7 Things to Include in Your HubSpot Website Launch Day Checklist

SmartBug Media

HubSpot provides a fully integrated CMS that is stable, secure, and optimized for search, mobile, and conversions. Some other key benefits of using HubSpot CMS include: No need for plugins or extra software. Some other key benefits of using HubSpot CMS include: No need for plugins or extra software. Automatic SSL enablement.

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Utilize SlideShare Integration. Find the Perfect Job Candidates. Related Posts.

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Igniting Your Account Based Marketing Strategy with LinkedIn

Lake One

Hand-in-hand with sponsored content is lead generation. Once you have that contact info, you can nurture those leads. Any contacts generated through sponsored content will automatically be imported as contacts into HubSpot. This cuts out manual work and allows you to easily enroll leads in workflows or sales sequences.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Scheduling or using an on-demand online demo can be a great lead generation tool. Many SaaS products have CTAs for lead generation demos at the end of blog posts, in sidebars, and on product pages. Many companies offer webinars weekly because they consistently generate good sources of leads for their product.

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Hubspot Alternatives

TrustRadius Marketing

Here are the 5 top Hubspot alternatives to explore in order to get a good feel for what will best support your marketing strategy. . Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. This solution offers vertical offerings for healthcare, life sciences, and financial service industries. .