article thumbnail

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? What should be doing more of, less of, or differently?

article thumbnail

Igniting Your Account Based Marketing Strategy with LinkedIn

Lake One

As mentioned above, LinkedIn makes it easy to identify potential good business fits based on their shared information. We also recommend promoting content that aims to inform your audience- something at the awareness or consideration stage of the buying funnel. What are your InMail open rates? What’s your response rate?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. Albacross Because it allows us to know which companies have shown interest in our solutions & services. Kristijan Arsov Alite International.

article thumbnail

Video Trends: The Top Five B2B Predictions for 2021

Vidyard

People expect online self-service experiences to discover, learn, and connect. Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. Innovators Leading the Charge With Video Trends.

article thumbnail

Top 3 On-Demand Sessions You Need To Watch from INBOUND 2020

SmartBug Media

You can use HubSpot’s tools such as its website grader or code alerts (if you have CMS Hub Enterprise), or free tools such as Google PageSpeed Insights or Pingdom tools. Utilize videos instead of GIFs, which can be a heavy load on browsers to load. Check out @worldata for even more useful information!

Demand 69
article thumbnail

42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

Sales prospecting is the practice of gathering further information about potential leads who have expressed interest in your company’s product or service. It helps businesses increase sales , manage contacts, improve response rates, and track their success at a glance. What is Sales Prospecting?

article thumbnail

Video Trends: The Top Five B2B Predictions for 2021

Vidyard

People expect online self-service experiences to discover, learn, and connect. Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. increase in the number sales opportunities they generate.