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Grow Your B2B Audience by Considering Size, Engagement and Value

Social Media B2B

Rohrs is the Vice President of Marketing Insights at ExactTarget, a company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests. Jeffrey K. What’s the premise of your book Audience ? And the third part is value.

The Sales Game Has Changed: Here's How to Adapt


In fact, what calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. But there's good news to compensate for some of this: Sales and Marketing have started working in better alignment and finding tools to help get in contact with leads that are actually excited (or at the very least, not annoyed) to talk with them.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Way back in September (seems so long ago), I had the opportunity to speak at's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). It does work.