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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]


Most marketers these days recognize that inbound marketing is a critical component of lead generation. recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Why Online Lead Gen Is More Profitable. YouTube.

5 Steps to achieve Lead Generation ROI

B2B Marketing Insider

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales.

Inbound Marketing Versus Outbound Marketing


Once upon a time there was only outbound marketing where marketers pushed messages through channels like trade shows or print advertising and other traditional marketing methods in the hope that these messages would connect with a prospect and eventually engage them in a sale. The main differences between outbound marketing and inbound marketing.

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. To me it involves things like time, money, utilization rates, and (most importantly) contact generation. Wrong. Login.

A Marketer's Guide to Tracking Online Campaigns


Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. Each "campaign" represents a separate tracking URL that we've created for different PPC campaigns. Free Download: Online Lead Generation Kit.

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Getting More Out of Each Click with "Post-Click Marketing"


With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.